{"product_id":"9781780678870","title":"100 Ways to Create a Great Ad","description":"\u003cp\u003e100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the \"Reveal\" and the \"Mash-up\", it presents the key methods of devising print, television, radio, direct, and online ideas. \u003c\/p\u003e\u003cp\u003eThe process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. \u003c\/p\u003e\u003cp\u003eAimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.\u003c\/p\u003e","brand":"Orion","offers":[{"title":"Default Title","offer_id":46549133918449,"sku":"9781780678870","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781780678870_p0.jpg?v=1765546017","url":"https:\/\/shop.barnesandnoble.com\/products\/9781780678870","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}