{"product_id":"9781783288250","title":"Learning Magento 2 Administration","description":"\u003cp\u003e\u003cb\u003eMaximize the power of Magento 2 to improve your e-commerce business\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003eAbout This Book\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eStrategic planning for maximizing your Magento 2 store's operations and sales.\u003c\/li\u003e\n\u003cli\u003eImportant guidelines and advice for optimizing your Magento 2 store.\u003c\/li\u003e\n\u003cli\u003ePacked with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cp\u003eThis guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.\u003c\/p\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eStrategies for creating multiple stores within a single Magento installation.\u003c\/li\u003e\n\u003cli\u003eUse of complex product types such as bundles, downloadables and virtual products.\u003c\/li\u003e\n\u003cli\u003eConfiguring payments, shipping and taxes.\u003c\/li\u003e\n\u003cli\u003eAccommodating multiple languages and currencies.\u003c\/li\u003e\n\u003cli\u003eInstalling and configuring themes.\u003c\/li\u003e\n\u003cli\u003eManaging content and search engine optimization.\u003c\/li\u003e\n\u003cli\u003eCreating promotions, up-sells and cross-sells.\u003c\/li\u003e\n\u003cli\u003eLeveraging the customer relationship features of Magento 2.\u003c\/li\u003e\n\u003cli\u003eSecuring and optimizing your installation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eIn Detail\u003c\/b\u003e\u003cp\u003eMagento 2 has been completely re-written and re-designed to take the world's most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world's most successful open source e-commerce platform for your online retail and wholesale business.\u003c\/p\u003e\u003cp\u003eThe focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.\u003c\/p\u003e\u003cb\u003eStyle and approach\u003c\/b\u003e\u003cp\u003eA step-by-step guide where it takes the reader from the planning step all the way through launching a new Magento-powered store by building on the initial sample data included in a default Magento 2 installation. Along the way, we explore using discrete action steps how to leverage the full power of Magento 2 for both simple and advanced uses. Screenshots and step-by-step instructions not only teach the new Magento store administrator, but also serve as a handy reference for the more experienced operators.\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":46340284055793,"sku":"9781783288250","price":50.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781783288250_p0.jpg?v=1765236569","url":"https:\/\/shop.barnesandnoble.com\/products\/9781783288250","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}