{"product_id":"9781787153585","title":"Digital and Social Media Marketing","description":"\u003cp\u003eDigital Marketing Fundamentals: Introduce key concepts of digital marketing, including online advertising, search engine optimization (SEO), content marketing, and email marketing, emphasizing their role in reaching and engaging audiences.\u003c\/p\u003e\u003cp\u003eSocial Media Platforms: Discuss major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their unique features, audience demographics, and best practices for creating platform-specific content and campaigns.\u003c\/p\u003e\u003cp\u003eContent Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences, including content creation, curation, and distribution across digital channels.\u003c\/p\u003e\u003cp\u003eSearch Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings, including keyword research, on-page and off-page SEO, and technical SEO practices.\u003c\/p\u003e\u003cp\u003eInfluencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers, including selecting the right influencers, managing collaborations, and measuring campaign effectiveness.\u003c\/p\u003e\u003cp\u003eCustomer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions, responding to feedback, and fostering brand loyalty.\u003c\/p\u003e","brand":"Kruger Brentt Publisher Uk. Ltd.","offers":[{"title":"Default Title","offer_id":46286922186993,"sku":"9781787153585","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781787153585_p0.jpg?v=1765257885","url":"https:\/\/shop.barnesandnoble.com\/products\/9781787153585","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}