{"product_id":"9781792473395","title":"Marketing, from Scratch: The Inside Skinny","description":"In some way, we are all trying to sell ourselves for the better.\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing from Scratch: The Inside Skinny\u003c\/strong\u003e \u003c\/em\u003eexplains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing from Scratch: The Inside Skinny\u003c\/strong\u003e \u003c\/em\u003eintegrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed.\u003c\/p\u003e\u003cp\u003eThe main takeaways from \u003cem\u003eMarketing from Scratch: The Inside Skinny:\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing is everything\u003c\/li\u003e\n\u003cli\u003eMarketing is everywhere\u003c\/li\u003e\n\u003cli\u003eEveryone is a marketer\u003c\/li\u003e\n\u003cli\u003eEveryone is a consumer\u003c\/li\u003e\n\u003cli\u003eMarketing effects and affects everything and everyone\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Kendall\/Hunt Publishing Company","offers":[{"title":"Default Title","offer_id":46439630930161,"sku":"9781792473395","price":109.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781792473395_p0.jpg?v=1765273047","url":"https:\/\/shop.barnesandnoble.com\/products\/9781792473395","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}