{"product_id":"9781807781965","title":"Google Analytics 4: The Practical Guide","description":"\u003cp\u003e\u003cb\u003eUnlock the full potential of Google Analytics 4 with step-by-step guidance on setting up tracking, analyzing user data, and integrating advanced tools to enhance your digital marketing insights.\u003c\/b\u003e\u003c\/p\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eDetailed guidance on setting up and structuring GA4 accounts and data streams\u003c\/li\u003e\n\u003cli\u003eInsights into using custom events and advanced reporting tools like BigQuery\u003c\/li\u003e\n\u003cli\u003eStep-by-step troubleshooting tips to ensure data accuracy and compliance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eBook Description\u003c\/strong\u003e\u003cp\u003eMaster Google Analytics 4 (GA4) with this hands-on guide, starting with account setup, data streams, and Google Tag Manager implementation. The book teaches you to create custom events, track user behavior across websites and apps, and leverage advanced tools like BigQuery and Looker Studio for deeper insights. Throughout, you’ll find practical examples and real-life scenarios that help you apply your learning immediately. It also covers troubleshooting common issues, ensuring data accuracy, and complying with data privacy regulations.\u003c\/p\u003e\u003cp\u003eDesigned for both beginners and experienced users, this book offers step-by-step instructions and expert tips to make the most of GA4’s features. By the end, readers will have the skills to effectively track and analyze data, optimize their digital marketing strategies, and enhance reporting quality for better decision-making. Whether you're a marketer, analyst, or developer, this guide provides the knowledge to harness GA4’s full potential and improve your business's digital presence.\u003c\/p\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSet up Google Analytics 4 accounts, properties, and data streams\u003c\/li\u003e\n\u003cli\u003eImplement Google Tag Manager and Consent Mode for tracking\u003c\/li\u003e\n\u003cli\u003eCreate and edit custom events and conversions\u003c\/li\u003e\n\u003cli\u003eUnderstand AI integration in web analytics\u003c\/li\u003e\n\u003cli\u003eAnalyze user data across multiple platforms\u003c\/li\u003e\n\u003cli\u003eUse BigQuery and Looker Studio for in-depth analysis\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eWho this book is for\u003c\/strong\u003e\u003cp\u003eThis book is perfect for digital marketers, analysts, and developers eager to master Google Analytics 4. While no prior GA4 experience is required, familiarity with analytics concepts, web development, and privacy laws will help. It's designed to equip professionals with practical skills to optimize their web and app tracking.\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":48079333556465,"sku":"9781807781965","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781807781965_p0.jpg?v=1776979892","url":"https:\/\/shop.barnesandnoble.com\/products\/9781807781965","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}