{"product_id":"9781838530617","title":"Export \u0026 Expand: 8 essential steps to take your business global","description":"\u003cp\u003eExport and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.\u003c\/p\u003e","brand":"Independent Publishing Network","offers":[{"title":"Default Title","offer_id":46525730717937,"sku":"9781838530617","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781838530617_p0.jpg?v=1766070347","url":"https:\/\/shop.barnesandnoble.com\/products\/9781838530617","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}