{"product_id":"9781948976978","title":"Getting to Market With Your MVP: How to Achieve Small Business and Entrepreneur Success","description":"\u003ci\u003e\u003cb\u003eGetting to Market with Your MVP: Small Business and Entrepreneur Success\u003c\/b\u003e\u003c\/i\u003e is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.\u003cp\u003e The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.\u003c\/p\u003e\u003cp\u003e This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48078502134001,"sku":"9781948976978","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781948976978_p0.jpg?v=1776972548","url":"https:\/\/shop.barnesandnoble.com\/products\/9781948976978","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}