{"product_id":"9781952538278","title":"Design: A Business Case: Thinking, Leading, and Managing by Design","description":"\u003cb\u003e\u003ci\u003eDesign: A Business Case\u003c\/i\u003e challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity\u003c\/b\u003e.\u003cp\u003eDesign thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.\u003c\/p\u003e\u003cp\u003e This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48078759887089,"sku":"9781952538278","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781952538278_p0.jpg?v=1776976303","url":"https:\/\/shop.barnesandnoble.com\/products\/9781952538278","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}