{"product_id":"9783658453527","title":"Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing","description":"\u003cp\u003eThis book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBased on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce \"Customer-Dominant Management,\" detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.\u003c\/p\u003e","brand":"Springer-Verlag New York, LLC","offers":[{"title":"Default Title","offer_id":46582150398193,"sku":"9783658453527","price":119.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9783658453527_p0.jpg?v=1765841136","url":"https:\/\/shop.barnesandnoble.com\/products\/9783658453527","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}