{"product_id":"9786208438098","title":"Web Usage Mining Unlocking Digital Insights","description":"An Odyssey in Web Usage Mining: Unlocking Digital Insights is a comprehensive guide to understanding online user behaviour through Web Usage Mining. It explores key concepts, including data collection, pre-processing, and pattern discovery, using real-world examples. Covering tools like Google Analytics and Python-based web mining, the book highlights applications in e-commerce, SEO, social media, and fraud detection. Ethical considerations and challenges in data privacy are also discussed. With a hands-on project on web analytics, this book is ideal for students, researchers, and professionals seeking practical insights into digital user behaviour analysis.","brand":"LAP Lambert Academic Publishing","offers":[{"title":"Default Title","offer_id":46410328113393,"sku":"9786208438098","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9786208438098_p0.jpg?v=1765121093","url":"https:\/\/shop.barnesandnoble.com\/products\/9786208438098","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}