Web Usage Mining Unlocking Digital Insights

An Odyssey in Web Usage Mining: Unlocking Digital Insights is a comprehensive guide to understanding online user behaviour through Web Usage Mining. It explores key concepts, including data collection, pre-processing, and pattern discovery, using real-world examples. Covering tools like Google Analytics and Python-based web mining, the book highlights applications in e-commerce, SEO, social media, and fraud detection. Ethical considerations and challenges in data privacy are also discussed. With a hands-on project on web analytics, this book is ideal for students, researchers, and professionals seeking practical insights into digital user behaviour analysis.