{"product_id":"9786209982927","title":"Web analytics - identifying key performance indicators","description":"The analysis of visitor behaviour has developed rapidly in recent years. The free tool Google Analytics has made a significant contribution to this. However, before implementing such a system, every company must be clear about the objectives of its website and the metrics used to measure whether these objectives have been achieved. This study focuses on the architectural sector; the website analysed has recently been launched, and its success has not yet been measured. In addition to a qualitative content analysis, metrics such as the number of sessions, users and average time spent on the site are measured, and an outlook on future trends is provided.","brand":"Our Knowledge Publishing","offers":[{"title":"Default Title","offer_id":48077476987121,"sku":"9786209982927","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9786209982927_p0.jpg?v=1776961112","url":"https:\/\/shop.barnesandnoble.com\/products\/9786209982927","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}