{"product_id":"9789813341852","title":"Marketing and Smart Technologies: Proceedings of ICMarkTech 2020","description":"This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":46380192956657,"sku":"9789813341852","price":279.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9789813341852_p0.jpg?v=1765040652","url":"https:\/\/shop.barnesandnoble.com\/products\/9789813341852","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}