{"product_id":"9789999327992","title":"EggI-Nnovation: A Research Framework for Product Lifecycle Management","description":"EggI-Nnovation: A New Breed of Product Thinking What if innovation wasn't just an idea-but an ecosystem waiting to hatch? EggI-Nnovation redefines how we approach product lifecycle, ideation, and strategic delivery through a powerful metaphor: the egg. From the Yolk of vision and idea validation, through the Protein Mass of development and iteration, to the Shell of market launch and scalability, this book presents a fresh, layered framework for building, refining, and releasing products that thrive in complex markets. Whether you're a founder, product manager, designer, or innovator, EggI-Nnovation offers practical models, thought-provoking insights, and real-world applications designed to help you: Break through stale product cycles Align vision with agile execution Build market-ready offerings through continuous adaptation Lead with clarity in a rapidly evolving world Hatch your next big idea with precision, structure, and soul.","brand":"Eliva Press","offers":[{"title":"Default Title","offer_id":47559008354545,"sku":"9789999327992","price":45.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9789999327992_p0.jpg?v=1766431709","url":"https:\/\/shop.barnesandnoble.com\/products\/9789999327992","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}