{"product_id":"9798887509761","title":"The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story","description":"\u003cb\u003eTHE STORY IS THE STRATEGY\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEvery leader, entrepreneur, and sales professional needs to persuade, inspire, and connect. The ones who do it best all share one skill: they know how to tell a great story. In \u003ci\u003eThe Business of Storytelling\u003c\/i\u003e, thirteen-time \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Don Yaeger delivers the definitive guide to storytelling as a business tool-practical, research-backed, and built from decades in the field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey takeaways\u003c\/b\u003e:\u003cbr\u003e\u003cul\u003e \u003cli\u003eMaster the Four Universal Truths that govern every great story\u003c\/li\u003e \u003cli\u003eApply ten proven storytelling elements to communicate with clarity and impact\u003c\/li\u003e \u003cli\u003eUse neuroscience to understand why stories drive decisions-and how to tell them more effectively\u003c\/li\u003e \u003cli\u003eBuild a personal story bank so you're ready for any audience, any room, any moment\u003c\/li\u003e \u003cli\u003eTurn everyday experiences into stories that build trust, shape culture, and move people to act\u003c\/li\u003e \u003cli\u003eLearn from the habits of history's greatest storytell\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eIn a world flooded with facts and figures, your job isn't to present more data. It's to give your data a heartbeat. Storytelling is the skill that allows you to do so. Whether you're closing a deal, rallying a team, or building a brand, \u003ci\u003eThe Business of Storytelling\u003c\/i\u003e gives you the framework to do it well.","brand":"Advantage Media","offers":[{"title":"Default Title","offer_id":48148290896113,"sku":"9798887509761","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9798887509761_p0.jpg?v=1779109419","url":"https:\/\/shop.barnesandnoble.com\/products\/9798887509761","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}