Advancing Entrepreneurial Opportunity

Advancing Entrepreneurial Opportunity is an original and compelling exploration of how entrepreneurial opportunities emerge, take shape and are realised. Thomas M. Cooney and Osa-Godwin Osaghae draw on unique insights from entrepreneurship, cognition, institutional theory and narrative research to propose an integrated framework for understanding entrepreneurial opportunity in all its complexity.

Moving beyond narrow debates about whether opportunities are discovered or actively created, the authors analyse opportunity as a dynamic process shaped by human interpretation, social context and changing environments. They address how opportunities are recognised through judgment and imagination, influenced by cultural and institutional settings, and developed through interaction, experimentation and storytelling. Chapters also examine the ways in which contemporary forces such as digital transformation, artificial intelligence, migration and marginalisation are transforming the landscapes in which opportunities emerge.

Thought-provoking and theoretically ambitious, this book is an essential reference for scholars and students of entrepreneurship and business. Practitioners and educators in the field will similarly benefit from its practical insights into how entrepreneurial possibilities are recognised, developed and enacted within the contemporary landscape.