Harvard Business Review Press
Think Twice: Harnessing the Power of Counterintuition
Think Twice: Harnessing the Power of Counterintuition
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"No one wakes up thinking, 'I am going to make bad decisions today.' Yet we all make them. What is particularly surprising is some of the biggest mistakes are made by people who are, by objective standards, very intelligent. Smart people make big, dumb, and consequential mistakes …
"This focus on mistakes may sound depressing, but this book is really a story of opportunity. The opportunity comes in two flavors. You can reduce the number of mistakes you make by thinking about problems more clearly … Also, you can see and capitalize on the mistakes that other people make. As shrewd businesspeople know, one man's mistake is another's opportunity. Over time, the most rational thinker will win.
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