The Basics of Public Relations: Understanding All the Rudiments of PR

The Basics of Public Relations teaches the most important and necessary facts, skills and ideas of Public Relations. It is an ideal text on the principles and fundamentals of Public Relations for Practitioners, professionals and students preparing for professional examinations in Public Relations. Students and lecturers who are taking courses in Public Relations, Advertising, Mass Communications, Marketing and Journalism in Universities, Polytechnics and other institutions of higher learning will definitely find this book very useful for study and practice.