Supportive Selling

Supportive Selling combines a clear structure for sales calls and specific, easy-to-learn techniques sellers can use moment-to-moment throughout calls. Dale Olsen, PhD, and Ben Allen-Kingsland draw on a vast body of experience and research on influencing in a range of fields, from Sales to Counseling to Healthcare, to help sellers

• Present solutions with maximum impact
• Draw out buyers' most pressing needs
• Motivate them to act, and
• Convert them into champions for the sale

In any industry... in any field... Supportive Selling can help sellers reach their goals. "Other sales methods give you a road map and a vehicle. Supportive Selling will make you an excellent driver." From the Foreword by David Zehren, Zehren-Friedman Associates