Enhancing the Managerial DNA of Your Small Business

Most people who start businesses do so with little or no

experience and no formal education in business or management

training. If this sounds familiar, this book has been

written expressly for you and anyone who aspires to create

a business.

This book fills some critical gaps in managerial knowledge

that cause many of the problems that small business

owners face as they try to navigate the business world with

inadequate knowledge of how to manage a business. Inside,

you will learn five core topics that will make the difference

between success and failure: strategic planning, financing,

marketing, managing cash flow, and managing costs. This

book also incorporates three topics that are very important

to small businesses: break-even analysis, legal business

structures, and intellectual property protection.