Leading Latino Talent to Champion Innovation

One of the most influential factors of the 21st century is

the Latino community—how the culture views, defines,

and helps lead innovation in the United States. But achieving

sustainable innovation success is a concept many corporations

struggle to attain, often the result of too much

effort directed at processes rather than focusing on the

source of innovation—its human capital.

This book helps you realize that innovation emanates

from human beings and people view innovation differently

based on their cultural upbringing. Since the 1980s

the United States Latino population has been on a steady

growth path that has established this group as the largest

“minority” in the country, making this community a significant

portion of the U.S. workforce for decades to come.

The authors help you learn how to prepare, recruit, and

position knowledge workers with this cultural background

to contribute innovation successes to their firms.