Viral Marketing and Social Networks

Viral marketing is the key to marketing success

in the 21st century, and advertising is one of

the most important tools in the viral marketing

toolkit. This book offers an in-depth look at viral

marketing that includes a short overview of its

history and evolution.

The author provides a viral marketing

toolkit—exploring the use of each tool in social

media, as well as differences between connected

terms such as marketing buzz. Viral advertising,

as a significant tool and source of viral message,

is discussed in detail with examples of

various companies’ viral campaigns. The focus

is on how and where businesses can post messages

with viral objectives and which consumer

segment is the center of the initial targeting

initiative.

This book is for anyone—students and professors

in business and communication schools, as

well as marketing practitioners.