Entrepreneurial Strategic Management

This managerial book goes beyond the traditional

thoughts on this subject. It brings you a challenging dimension:

Create an entrepreneurial organization and you

will exceed in the realization of your goals and objectives.

The entrepreneurial organization thrives on developing

innovation, customer retention, productivity, and growth.

Your role and that of other managers has changed dramatically

in the last decade because two powerful new forces

have joined in the environment. A new social awareness

and demographic shift in the work force coupled with a

shrinking of markets in a technological and global landscape

demands new ways of planning, organizing, and

directing organizations. ESM argues the need for implementation

as the force majeure in fulfilling strategic plans

and the engagement of the whole organization in strategic

management to achieve organizational goals.

Inside, you’ll be introduced to a new approach to understanding

the economic marketplace in four quadrants

or fields where each determines what strategic responses

are needed to thrive in those fields and which direction

the organization is to go if it is to survive and grow. This

book lays out the cycle of corporate products and services

from profitable innovation to decline and failure and offers

the executive a road map to renovate and build the

organization.