Social Roots: Why Social Innovations are Creating the Influence Economy

Social Roots traces the history of a fundamental economic

shift that is underway. The shift is rooted in virtualization,

a key innovation factor, but when combined with influence

networks, the significance becomes transformative. The combined

power of these dimensions is creating a new economic

paradigm based on return on collaboration metrics rooted in

social capital theory.

Inside is the story of the near magical transformation, written

specifically so we do not forget the significance of this

decade of leadership in the influence economy. Many of the stories

in the first part of Social Roots are about organizations that

took the opportunity to experiment and experience the power

of social networking approaches to conducting business; and

social innovators striving to make the world a better place. Their

contributions to creating the influence economy are numerous,

and their story of how they achieved success creates a tapestry

of insight.