Marketing and Management Models: A Guide to Understanding and Using Business Models

Modern business practice, especially in the field of

marketing, depends on the integration of creative and

analytical thinking. One of the tools in this process is

the use of management models to guide business decisions.

However, the inherent power of the models is only

released when the people applying them have the ability

to gather relevant information and interpret the relationships

between the variables in the model.

This book examines the role of some of the most popular

management models and will help you determine

when they should be applied. In addition, it suggests

which models may be relevant and, more importantly,

identifies the type of information needed to implement

them; and also reduces the complexity of these models

through a logical and systematic approach. Models recognize

the impact of globalization, technology, systems

thinking, and the need for an integrated approach in

strategic

marketing. You’ll find new ones dealing with

consumer engagement, gamification, supply chain management,

and cultural integration.

If you’re a student of business and marketing, a junior

market researcher, or a manager responsible for the preparation

of strategic analyses prior to problem-solving and

planning sessions, this book is for you!