Traiter et r�soudre un cas pratique en management - Strat�gie . GRH . Marketing: Strat�gie . GRH . Marketing

Case studies make up the key element of most management training courses. This work, educational and methodological, presents the method to find a solution to a practical case in the fields of strategy, organisational management. marketing, and HR. It is based the experience of the authors (teachers in commercial schools and at universities), as well as numerous observations and interviews.