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Barnes & Noble Press
Post - Consumer: How a Generation Convinced Itself It Had Outgrown Desire
Post - Consumer: How a Generation Convinced Itself It Had Outgrown Desire
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SHORT DESCRIPTION
You believe you've seen through it. You know how marketing works, how brands manipulate desire, how influence operates-and you believe that knowing makes you immune.
It doesn't.
Post-Consumer dismantles the most comfortable lie of a generation: that awareness is the same as freedom. With unsparing clarity, E. C. Bielfelt shows how "conscious consumption" became the most sophisticated disguise desire has ever worn-and what it takes to actually see clearly.
You believe you've seen through it. You know how marketing works, how brands manipulate desire, how influence operates-and you believe that knowing makes you immune.
It doesn't.
Post-Consumer dismantles the most comfortable lie of a generation: that awareness is the same as freedom. With unsparing clarity, E. C. Bielfelt shows how "conscious consumption" became the most sophisticated disguise desire has ever worn-and what it takes to actually see clearly.
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