The Modern Revenue Stack Companion Workbook: Case Studies and Exercises to Apply Front Office Strategy

The Modern Revenue Stack: Companion Workbook Hands-on strategy exercises and real-world case studies for sports business professionals
Turn insights into action with the official companion workbook to The Modern Revenue Stack, the essential playbook for modern sports business strategy, revenue operations, and front office transformation.
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Built for practitioners, executives, and emerging leaders in sponsorship, ticketing, marketing, and analytics, this workbook features 25+ immersive case studies and guided exercises that bring core concepts to life. Each scenario challenges you to think like a front officer leader, solving complex problems, crafting strategy, and driving commercial growth in a rapidly evolving industry. Whether you're managing a team, navigating cross-functional challenges, or preparing for your next role, this workbook will help you sharpen your skills, test your thinking, and build a modern revenue mindset. Inside you'll find:
25+ real-world inspired case studies across partnerships, pricing, packaging, activation, fan experience, data, and more
Role-based exercises for VPs, analysts, strategists, sellers, and brand marketers
Practical prompts for team workshops, training sessions, or professional development Perfect for:
Sports business professionals looking to upskill
Executives building modern commercial teams
Students and professors in sports management and business programs
Teams using The Modern Revenue Stack for internal training Use this workbook to:
Deepen your understanding of The Modern Revenue Stack
Build real-world readiness in sponsorship, ticketing, and marketing strategy
Train your front office team for what's next
This is not a workbook of filler. This is applied strategy. If you're serious about transforming the way sports teams drive growth, this companion workbook belongs on your desk.