From Now to Next: Creating an Innovation Strategy to Build Your Future Business

Now, more than ever, small and medium-sized (SMB) organizations are looking for tools to help them survive and thrive in a fast-moving business environment. Stoddard and Smallwood draw on their experiences working with some of the most innovative companies in the world to pose the critical questions you must answer to build an innovation strategy for your company. Companies can no longer depend on one big innovation to carry them forward, but must deliver innovation after innovation to satisfy customers and stimulate growth. This book shows you how to do just that.